Ideaonly

Men don’t want to look at naked men

Posted ideaonly on August 28th, 2007 | Filed under - men, - women, Fashion Design

Norwegian men’s underwear company JBS has always been original in producing its ad campaigns. Previously it had come with a genius ad decision - showing women in men’s underwear, because, naturally, men don’t like to look at other naked men, while women are far more attractive for the eyes.

[Via: JBS men’s underwear]