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Ocean Defenders Campaign-Greenpeace

Posted ideaonly on October 20th, 2007 | Filed under - noncommercial, Advertising

How to starve to death on a full stomach. The 272 pieces of rubbish pictured above were fed to this fledgind albatross along with fish caught by its mother. The plastic accumulated in its stomach until it was literally ‘too full to eat’. Careless and unregulated dumping is just one of the ways we’re killing our oceans. Become an ocean defender at oceans.greenpeace.org

Ocean Defenders Campaign

Agency: Publicis Mojo Auckland
Country: New Zealand
Creatives: Nick Worthington (Executive Creative Director)
lachlan mcpherson (Creative Director)
lachlan mcpherson (Copywriter / Art Director)
Nick Worthington (Copywriter / Art Director)